Working with Video to Sell Sarasota Real Estate

Today anyone hoping to sell Sarasota real estate has to use every tool at their disposal if they truly want to sell their house.

Video is one of the resources that home sellers need to use if they want to get an advantage on the competition in this extremely tough Sarasota real estate market. If done properly, video is a great way to get the house noticed...but only if done properly.

Here are 3 steps anyone can use to get their real estate video in front of the most people possible:

1. Keyword Research - Distributing videos without doing keyword research is completely useless. Unless you select the right keywords no one is going to find your video anywhere in google. Ideally you want to use keywords that have a high search volume, but don't have much competition. You want to search for what's known as "long-tail" keywords. These are keyword phrases comprised of several words. The amount of searches might not be as high, however they are easier to rank for in Google and other search engines. For instance, the keyword phrase "real estate" has a very high search volume, but with so much competition it will be close to impossible to rank for. However, the keyword phrase "buying Sarasota real estate" will have less searches, but also much less competition. The bonus of using long-tail keywords is the fact that you also get a much more targeted audience. Determining the right keywords may take a while, but it's a crucial first step. There are lots of keyword tools available on the web to assist with this process, both free and paid, but Google's free keyword tool is a good place to begin. Once you have flushed out keywords that will gain a high position in Google you can then use those keywords in your video title, tags, and description.

2. Create Video - These days there is a great deal of video creation software available on the web. However, not every video creation software is made the same. It is necessary that the video appears professional. The video creation software I recommend using for selling real estate is Animoto. With Animoto you are able to simply use your listing photos along with video clips of your house to produce a professional "slide show" video for your listing. The software happens to be very easy to use and makes videos that have a clean professional look that leaves a lasting impression in everyone's mind.

3. Publish Video - There are lots of video directories on the web...YouTube isn't the only one. You need to publish your video to as many of these directories as possible. Regrettably, this task can take time when done manually. Fortunately now there is software available which will automatically submit your video to a number of video directories. TubeMogul is a popular choice and there is also quite a buzz going around about VideoBot which is a new video distribution software.

Using video can certainly help you sell Sarasota real estate and by using these steps to make and publish your video you'll get your video seen by the most people possible.

If you're looking to sell Sarasota real estate and want to get your house in front of the most people possible AND save thousands of dollars in real estate commission then be sure to call uKeepCommission Real Estate at 941-465-9207 or visit us on the internet at http://www.uKeepCommission.com